Name
Agua Que Ataranta


Line of business
Mezcal


  • Branding
  • Naming
  • Packaging Design

Location
Mayan Riviera, México


Case study

Inspired in the Mexican hood. The “Pedro Infante” who lives in each and every man who transform their drink in their personal accomplice of small victories.

“Agua que Ataranta” (Water that stuns), mezcal that turns unhappy days into days of glory.

Beverage for the Mexicans who manage to play with their language making it elastic and vast. Filling it with jokes and humor. Turning it into something impossible to understand for other cultures.

Mezcal that encourage the coexistence of the close ones, and the reconciliation of those who are apart.

Release
2014



No.
046


No.
046

Release
2014

 

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Tagline