Name
Hikeshi


Line of business
Clothing store


  • Branding
  • Naming
  • Packaging Design

Location
Tokyo, Japan


Case study

Hikeshi is a high quality clothing line that belongs to the Japanese brand Resquad. The general concept was inspired on the fire fighters of the XVII century, during the “Edo” Period (now Tokyo). They were considered as high ranked as samurais.

We designed a series of illustrations of these characters using technics inspired in Japanese art from the era. The typographic selection and color palette turns the brand into something modern, but the material’s selection, the composition, and the combination of elements altogether make Hikeshi a timeless brand.

Release
2015


Photos by
Caroga


No.
063


No.
063

Release
2015

Photos by
Caroga