Name
Pear


Line of business
Organic products


  • Branding
  • Packaging Design

Location
Taipei, Taiwan


Case study

Pear is a brand of organic products imported from Australia. The idea was born from the concern of the good nutrition and proper health of the Taiwanese. The main objective was to communicate “trust”, finding a balance between a product that literally comes from the earth (organic, handmade) and at the same time has high quality standards, it’s modern and aspirational.

Our selection of colors, materials and printing finishes, followed this specific needs of communication directed specifically to the Taiwanese market.

Release
2015


Photos by
Caroga


No.
071


No.
071

Release
2015

Photos by
Caroga

Package design

 

 

Logo

Stationery

 

 

 

Stationery