Name
Resquad
Line of business
Clothing store
Location
Tokyo, Japan
Resquad’s trusted us to carry out a rebranding program for the whole company, restructuring internal brands into a newly integrated system. Also, we where able to expand the branding into a physical space, where we team up with Architect Mariel Lozano. The store is located in Harajuku, a district in Shibuya, Tokyo. The area is known as a center of Japanese youth culture and fashion. On the interior design, we kept using the key elements we defined on the branding, achieving the feeling of stepping into Resquad’s world, where the traditional Japanese culture meets the western-style clothing. A black space intervened with the fluorescent yellow line, which is now their signature. We were lucky to have Architect Mariel Lozano as a member of the team for the interiors project.
Release
2015
No.
076
No.
076
Release
2015
Interior design
Stationery
Package design
Stationery
Stationery
Business card