Name
Agua Bendita


Line of business
Mezcal


  • Branding
  • Illustration
  • Packaging Design

Location
Mexico


Case study

Agua Bendita is a mezcal made in Mexico and proudly original. This mezcal is dedicated to those who defy traditional norms, thus positioning themselves as a brand without rules for all adventurous souls.

We created a visual system that illustrates the values of the brand, breaking with the rules of traditional mezcal. Agua Bendita is now presented with a metaphorical and playful feel, based on the symbolisms of the Mexican religious narrative, to open a way to experimentation and celebration, because blessed are those who defy common and current norms.

Agua Bendita, bendecido por el maestro mezcalero, bendito por el maestro fiestero.

Release
January, 2019


Photos by
Futura


No.
103


No.
103

Release
January, 2019

Photos by
Futura

Bottle

Editorial

Logo

Illustration

 

Box

Label

 

Bottle

Finishes

 

 

Icon