Name
Blanca


Line of business
Real estate


  • Branding
  • Editorial Design
  • Photography

Location
Merida, Mexico


Case study

Blanca is a residential project in the town of Kikteil, a few minutes away from Merida, Mexico. It is aimed to couples looking for a space for their children to start a new stage in their lives: to form a family of their own and build their future.

As part of the graphic solution, we designed an icon inspired by the community and the warmth of a family. The logo is simple and with clear legibility, this combined with the color palette and a balanced and clean editorial design, transmits tranquility and confidence.

All this is reinforced with the slogan: "The importance of building a heritage", and photographs that were taken especially for the editorial material: book, brochure, flyer and postcards as sales support for the brand.

Blanca, the heritage you want to build for your family.

Release
2017


Photos by
Rodrigo Chapa


No.
058


No.
058

Release
2017

Photos by
Rodrigo Chapa