Line of business
Brothers is a family owned Southern Californian brand which offers frozen desserts. The company's concept reminisces to the mid-century modern California.
For their packaging redesign, Brothers approached Futura looking for an innovative, yet reliable design that somehow made them still feel connected to their roots.
Our graphic solution resides on highlighting the lifestyle and environment of 1950's nostalgia and 1970's vibrant energy, complementing it with a modern touch to create a balance between a retro and contemporary feeling. The graphic elements of the package make reference to the aesthetics of that time, as well as the color and texture use, which provide a vintage, and therefore an endearing quality to the design applied to a current market.
Brothers,your 1970's California.
Initial packaging and redesign.