Name
Bruto


Line of business
Exhibit project


  • Identity
  • Label
  • Packaging Design

Location
Milan, Italy


Case study

Wallpaper* magazine invited us to collaborate in a project that would be exposed during design week in Milan. The task was to create 5 food items that were focused around one particular ingredient, also the branding and packaging.

We worked with Alfredo Villanueva, choosing “chili” as our main ingredient, so we could stand out our culture bringing the name of “Mexico” to an international exhibition not only by design but also by it’s gastronomy.

In a world where everything screams, everything is flashy, Bruto remains an outsider, confirming that what is well made can get along with simplicity. What is startling is not necessarily noisy.

Release
2013



No.
041


No.
041

Release
2013