Name
City Express Plus


Line of business
Hotel


  • Editorial Design
  • Iconography
  • Packaging Design
  • Typography

Location
Mexico City


Case study

City Express Plus is an international hotel chain for which we were in charge of designing a signaling and iconography system that worked with the new spaces.

For the design, we thought of an experience that creates an emotional bond between the guest and the hotel; without losing the unique corporate value of the brand. For the graphic a simple iconography was used to facilitate the reading and location of the guests; along with a modern and readable typeface that causes impact.

Release
November, 2019


Photos by
Futura


No.
102


No.
102

Release
November, 2019

Photos by
Futura

Postcards

Information cards

 

Iconography

 

Signaling

Room card

 

Shampoo bottles

Soap bottle

Logo

 

 

Dental kit

Notebook

Sewing kit

 

Map