Name
Crack The Code


Line of business
School


  • Branding
  • Editorial
  • Illustration

Location
Peru


Case study

Crack The Code is a programming school for children and teenagers, its mission is to create new and better opportunities for future generations.

Our goal, and one of our biggest challenges, was to design a branding that would get the attention of both children and teenagers, as well as their parents: design a brand that reflects the seriousness of the company but at the same time a fun place where students can learn while working as a team.

For the logo, we represent the computer language: with a sans serif typography with technical cuts and using a transparency effect, we play with letters and binary code. The secondary logo has a more corporate and serious style, and is the one used mostly in communication directed to parents. We also created a pattern that represents the digital world in an unconventional and fun way. Together with the different editorial applications and a friendly icon, we created a brand with great dynamism. In addition, special kits were designed to motivate students to level up: patches with different characters that draw the attention of children and more serious medals for teenagers.

Crack The Code, programming the new world.

Release
September, 2018


Photos by
Rodrigo Chapa


No.
084


No.
084

Release
September, 2018

Photos by
Rodrigo Chapa