Name
DARLING


Line of business
Online platform


  • dada
  • fashion
  • online platform

Location
Qatar


Case study

Darling is an online platform that sells abayas created by various designers. Based in Qatar, it positions itself as an accessible, comfortable and contemporary fashion trendy brand.

We find in the Dada movement the same rebellious energy, values and ideals as Darling. Our graphic proposal is based on elements of the movement that, combined with a minimalist approach, create a fun, bold and modern brand. Like the Dada graphics, the designs are created through the use of dynamic typefaces that allow variations in composition and size. For the Arabic texts, type Suisse Intl was used, due to its boldness and inclusion of languages.

For the colour palette we were inspired by the queen of hearts, as a (symbol/reflection?) of power and femininity.

Darling, you can't talk her out of it.

Release
November, 2021


Photos by
Futura


No.
126


No.
126

Release
November, 2021

Photos by
Futura