Name
Elixir


Line of business
Coffee Shop


  • Art Direction
  • Branding
  • coffee shop
  • Illustration

Location
Saudi Arabia


Case study

Elixir is a coffee brand located in Saudi Arabia; the concept of the brand is based on the alchemist process; which we reinterpreted creating a unique graphic system that tells the story of the coffee creation process.

For this brand we wanted to design something completely different to existing coffee shops. The illustrations are an interpretation of an alchemist laboratory, with the structure of how it would be to make the recipe of Elixir’s coffee. For the editorial, we chose a typography with a different structure which has a contemporary and classic style. Also, we designed new characters that play together with the editorial to reinforce the alchemist aesthetic.

Elixir, your coffee made by alchemists.

Release
October, 2019


Photos by
Futura


No.
100


No.
100

Release
October, 2019

Photos by
Futura

Coffee cups

Sugar packs

 

Silver cups

 

Crystals illustration

Icon

 

Cold brew

Editorial

Cold brew label

Coasters

Healing touch illustration

 

Business card

Coffee box

 

Wisdom brew illustration

 

 

 

 

 

Twin amulets illustration