Name
Elly’s


Line of business
Restaurant


  • Branding
  • Illustration

Location
Mexico City


Case study

Elly’s is a high end restaurant located in Mexico City. Our inspiration for this project were Elly’s life experiences that brought her to who she is as a chef nowadays. 

For the brand's identity, we wanted to create contrast between reinterpreted 1930’s typographies and handwritten details in a playful way.  The result is child-like, quirky, and edgy all at once. In order to balance out the playfulness with elegance in the brand we used a serif typeface with contemporary details for the editorial, counterbalanced with a play of longhand elements, reminiscent of the playfulness of the graphic.
We created illustrations based on Elly’s childhood by abstracting those memories into fun and dynamic images.

Elly’s, a taste of nostalgia.

Release
September, 2019



No.
098


No.
098

Release
September, 2019