Name
Franco


Line of business
Restaurant


  • Branding
  • Naming

Location
Querétaro, México


Case study

Franco is a restaurant located inside an industrial building in the City of Querétaro. The interior design provokes a feeling of being somewhere else completely.

Our branding solution is as clear and direct as the name we proposed (it means “Frank”). We count on the constancy of certain materials and the typographic treatment, instead of using the wordmark on most of the applications.

The location and interior design are clue to the brand’s identity, and in conjunction with the graphic design, we managed to communicate the urban and cosmopolitan spirit of the brand.

Release
2014


Photos by
Caroga


No.
069


No.
069

Release
2014

Photos by
Caroga

Logo

Interior design

 

Brand behavior

 

 

Packaging

Stationery

 

 

 

Collateral design