Name
FUTURA


Line of business
Studio


  • Branding
  • Editorial

Location
Mexico City


Case study

After eleven years our transformation has been both gradual and global. Our past is no longer an obstacle but a platform for our hybridization between the methodical and the unconventional; creating brands, concepts, images, objects and spaces. We celebrate chaos by redesigning the identity of our studio.

We represent our aesthetics in a series of cinematographic shots, which are present in some graphic applications as well as in our reel. The typographical selection was quite strict in the sense of generating contrast, emphasizing hierarchy in each application and seeking dynamism. The applied editorial design denotes research and a rigorous process.

FUTURA, A Brand After All.

Release
March, 2019


Photos by
Daniel Alanis, Rodrigo Chapa


No.
093


No.
093

Release
March, 2019

Photos by
Daniel Alanis, Rodrigo Chapa

 

Business card

Envelope

 

 

 

 

Social media post

 

Editorial

 

Vinyl record

 

 

 

 

 

 

Poster

Tote bag