Name
Happy Address II


Line of business
Rentals


  • Campaign

Location
Playa del Carmen, Mexico


Case study

Happy Address is a company that manages vacation rentals in Playa del Carmen. As a complement to one of our happiest brandings, our task was to design the new sales campaign for this wonderful place developed by SIMCA.

Our task was to create four graphic pieces in which we relied on the phenomenon of pareidolia where random stimuli are perceived as recognizable forms, in this case smiles. To create these pieces we used the technique of paper-craft and recreated scenes of the main facilities of the place along with its services.

Happy Address, the vacation place where you will want to live.

Release
July 29th, 2019


Photos by
Rodrigo Chapa


No.
99


No.
99

Release
July 29th, 2019

Photos by
Rodrigo Chapa