Name
Lunada


Line of business
Department development


  • Branding
  • Editorial Design
  • Interior Design
  • Photography
  • Website

Location
Playa del Carmen, México


Case study

Lunada is a brand-new concept of apartments in Playa del Carmen. Our main objective was to communicate that the Mexican Caribbean is much more than white sand and a transparent sea. The Caribbean is vegetation, music, flavors and it offers a lifestyle that is impossible to understand unless you are there.

In this occasion, apart from the branding, editorial, collateral design and website, we worked on the interior design of the sample apartment. This allowed us to expand the branding until its limits, turning it into materials and construction finishes, distribution, lightning, textiles, furniture and decorative objects.

Developing the interior design based on the branding, makes easier the selling, because once the potential clients are inside the apartment, they can truly experience the whole concept.

Release
2015


Photos by
Caroga


No.
070


No.
070

Release
2015

Photos by
Caroga

Stationery

 

 

 

 

Editorial design

Editorial design

 

 

 

Interior design

Editorial design

 

 

 

 

Collateral design

Brand behavior

 

 

 

 

 

Collateral design