Mezcal de Bateo
Line of business
Mayan Riviera, México
Far from repeating the same speech as every other mezcal out there; it’s Mexican and handcrafted, the tradition of drinking it is way older than it’s new global acclaim; “Mezcal de Bateo” aims to be the beverage for those who already know how to drink mezcal, for those who enjoy it the way it should be. This is the mezcal we have at home, the one we drink daily without simulations or exaggerated rituals.
The name makes reference to this “everydayness” and the branding solution is focused on being 100% functional, homogeneous and informative. A transparent product in every sense.
So let’s forget about the worm, the salt or the chilli spiced orange slice... a glass of water is the ideal accompaniment for a shot of “Mezcal de Bateo”, and that’s it.