Line of business
California, United States
Native Seed is a California-based brand that creates cannabis products that people feel comfortable consuming. All of their products are nutritious and safe for everyone to enjoy while receiving the important healing benefits of cannabis and other plant-based foods.
The graphic proposal is based on the concept that time doesn't exist, taking inspiration from the cannabis distortion effect of time that you experience from its compounds THC and CBD. The illustrations were created as frames to represent the sensations that one has while being high; while THC speeds up the effect of time, CBD slows it down.
The editorial and typographies give to the brand an industrial feel that communicates all the clean process that is behind the products, highlighting the transparent side of the brand and its health benefits; as well as the selection of the color palette, which creates a quick relationship with cannabis products and has a direct relationship with the land in which they are grown.
Native Seed, roll it, smoke, chill.