Name
Obé


Line of business
App


  • Branding

Location
Brooklyn, New York


Case study

Obé is an app for online exercise routines and classes. Our task was to give its branding a refreshment and an upgrade. We created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look.

Our inspiration: James Turrel meets Dan Flavin. We created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. We created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.

​​​​​​​Obé, sing the body electric.

Release
July, 2018


Photos by
Rodrigo Chapa


No.
077


No.
077

Release
July, 2018

Photos by
Rodrigo Chapa