Name
Ovation


Line of business
Óptical clinic


  • Branding
  • Packaging Design

Location
Washington D.C., United States


Case study

Ovation is a clinic specialized in ocular health with two aspects: medical and cosmetic. We designed a identity that reflects the values of the brand: high quality and professionalism.

For the logo, we used two typographical fonts. The first, a sans serif with clean cuts, communicates values such as strength. The second, thanks to its serif terminations, transmits beauty and aesthetics.

As well, we designed an icon combining two concepts; a nautilus shell, referring to the perfection of the golden figures: the exact proportion. And In the lower part, the abstraction of water movement referring to the source of youth and beauty. In addition to this, we created a texture inspired by Op Art, this gives dynamism and vitality to the brand.

Ovation, a visual clinic with high aesthetic value.

Release
2017


Photos by
Rodrigo Chapa


No.
063


No.
063

Release
2017

Photos by
Rodrigo Chapa