Line of business
Playa del Carmen, México
“Oye Cariño!” (Hey Darling!) is a seafood restaurant located in Playa del Carmen, Mexico.
Mexico is a multicultural country, where you can find a different way of seeing life on every corner. The beaches in The South immediately drive us to enjoyment, where people walk with a different rhythm, food is always fresh and music styles merge in neighbourhoods that know no borders.
Our graphic proposal is inspired by the rhythm of a song that talks about this. It is a soft Mexican samba that tells the story of a woman who travels the world looking for better opportunities but ends up going back home, convinced that life is better there.
The name “Oye Cariño!” is a call that shows intimacy and closeness between two strangers, something very common in a place where being on a bad mood is forbidden, because the movement of the waves is its background music.
The color selection is fresh, the only way we would have anything under the sun.
Oye Cariño! is a restaurant that reminds the locals of Playa del Carmen that traveling is not always the best option.