Name
Papaya Playa Project


Line of business
hotel


  • hotel
  • rebranding

Location
Tulum, Mexico


Case study

Papaya Playa Project, located in Tulum, Quintana Roo, is a hotel that set out to discover a new form of hospitality. Merging local culture and sustainability to set the stage for a unique hospitality experience; Papaya Beach Project is involved in different projects focused on spirituality, arts and community.
For the rebranding we decided to respect the original graphic values ​​of the brand but upgrading them in a fresh way. Likewise we developed a graphic system taking into account typographies, photos and textures; maintaining the same visual language as before, but with different hierarchy and composition ways that aim to maximize the visual scope of the brand.

To consolidate the system we developed a family of abstract and figurative icons that represent the key characteristics of the graniceros shamans, people with a supernatural power to communicate and intertwine with the weather and thus take care of nature.

Papaya Playa Project, reconnect to nature with an urban spirit.

Release
March, 2019


Photos by
Rodrigo Chapa


No.
094


No.
094

Release
March, 2019

Photos by
Rodrigo Chapa

 

 

 

 

Brochure

 

Newspaper

 

Water Bottle

 

 

Dynamic logo

Postcard

Editorial applications

 

 

 

Business card

 

 

 

Map

 

 

 

 

Concert ticket

 

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