Name
Querido Tulum


Line of business
My Dear Condos


  • Branding
  • Editorial
  • Packaging Design

Location
Tulum, Mexico


Case study

“Querido Tulum” (Dear Tulum) is a residential development located in the city of Tulum, Quintana Roo. Our naming proposal was inspired by the type of language we use when we write a letter or a postcard. That epistolary concept was the base for the branding and editorial communication.

In general, the project is an ode to the city and the lifestyle that it allows. When you are in Tulum you learn to "feel", and you get the chance of forgetting about the clock alarm or the Weather App: you just have to look at the sky and go with the flow. Tulum will make you instantly happy, that’s why a lot of people who go for a visit end up becoming residents. This project makes reference to the moment when the locals write to their loved ones somewhere far away.

Tulum is one of our favourite places in the world, we are lucky to have projects there.

Dear Tulum, no one deserves you!

Release
Abril 2015


Photos by
Caroga


No.
079


No.
079

Release
Abril 2015

Photos by
Caroga