Line of business
Raw is a sushi bar located in Kuwait. It is inspired on the traditional Japanese cuisine and their high quality standards. Our branding proposal keeps some details of this classical culture, represented by the vintage imagery. The black brushstrokes that invade some of the collateral design represents the owner, a young Kuwaiti that is also the main Chef. His education and talent allows him to offer an authentic product while he imposes his particular style on every recipe.
We used “Kintsugi” for the tableware, a Japanese technic of repairing broken pottery with powdered gold, silver, or platinum.
The monochromatic color scheme, the Arabic and Japanese typography selection, and the brushstrokes that form the word “RAW” share a masculine personality that is countered by the delicacy of the dishes they offer.