Name
Retop


Line of business
Luxury Clothing


  • Branding

Location
Mexico City


Case study

Retop is a luxury clothing and accessories rental platform in Mexico City. Its objective is to give accessibility to designer garments, through a sustainable and circular economy.

Our graphic solution comes from breaking with the traditional style of fashion brands. Through the use of a riskier color palette and with a tone that brings distinction, accompanied by a pop of vibrant color. In addition to the combination of a traditional serif font and a sans serif in upper case, providing a balance between the new and the classic.

The logo reflects sophistication through the use of typography and ligatures. While the icon contrasts with its geometric and monolinear style, achieving a daring solution without leaving the high end aside.

Retop, your limitless closet.

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Photography: Futura
Editorial Photography: Khristio

Release
August, 2020


Photos by
Futura


No.
108


No.
108

Release
August, 2020

Photos by
Futura

 

Labels

 

Takeaway box

Icon

Editorial

Business Cards

 

 

Stationery

Postcard

Envelopes

 

 

Editorials

 

Bag

Suit Bag