Name
Ron Estepa


Line of business
Artisanal rum


  • Branding
  • Illustration
  • Packaging Design

Location
Mexico


Case study

Estepa (steppe) is a hand-crafted rum from the northeast of Mexico. The mystical essence of this beverage is related to spirits from the desert and the distortion of reality, which is why we were inspired by the duality between man and animal, and how their personalities, in a feral context, fuse and combine with each other.

Our graphic proposal works as a gaze to the depths of the subconscious. A dark place that is wide and empty, but also filled with mysteries and danger.

With this in mind we created the illustration for the package: a detailed deserted landscape, that also works as a texture, with a wolf, the main character, looking straight to eye of the viewer. This scene literally covers the bottle of Estepa, giving it a sense of mystery and craftmanship, which sets it apart from its competitors.

To speak of this rum is to speak of an experience that transports you to a cold and lonely desert ... to a steppe.

Release
2017


Photos by
Futura


No.
071


No.
071

Release
2017

Photos by
Futura

Illustration

 

 

Packaging

 

 

Detail Packaging

Bottles