Name
Sofia Palmero


Line of business
Clothing Line


  • Branding
  • Identity
  • Photography

Location
Mérida


Case study

Sofía Palmero is designed in the Mexican Caribbean but shipped to the entire world, a brand that is born surrounded by 450 kilometers of Mayan turquoise shores, and the second largest reef in the world; This is how we decided to reinterpret the enclosing paradise through an icon that incorporates the affection with which Sofia designs each bathing suit along with the natural treasure that surrounds the Riviera. To complement the identity, we created an organic pattern, maintaining the feeling of the trace and the nature of the ecosystem, achieving a living brand system, where the origin and youth of the designer matches the surrounding paradise.

Release
2017


Photos by
Rodrigo Chapa


No.
047


No.
047

Release
2017

Photos by
Rodrigo Chapa

Business Card

Tag

Postcard and Envelope

 

Shopping Bag

Icon

 

 

Postcard

 

 

 

Texture

 

 

Business card

Icon / Logo

 

Bag