Subisú is an ice cream and popsicles brand. The graphic concept is inspired on the naivety of children, when they still believe in impossible things. We designed an icon based on these fantasies.

The name is a combination of two ideas, on one hand, it was inspired on a sweet French song that repeats “Bisou Bisou”, and on the other hand, its also a game of the word “subibaja” (seesaw), where our main character plays with a balloon.

The combination of texture, colors and materials tell the story of a handmade Mexican product.

Subisú, a brand inspired on children cravings that last forever