Name
Táche


  • 3D
  • Branding
  • Packaging Design

Location
United States


Case study

Táche is a brand of pistachio milk located in the United States. This milk is positioned as a fun and unique brand that makes healthy and sustainable pistachio products. For this identity we created a unique graphic that, with sophisticated humor, makes it stand out and transmits the story behind the product.

The result is a versatile icon that revolves around the concept of honoring the pistachio as if it were a god, and honoring its qualities and nutrients. This idea is complemented by illustrations of curious and funny characters who, through a surreal touch, adore the pistachio in different ways: the pistachio becomes a jewel.

The brand conveys a sophisticated feel through the use of an aggressive, slim serif typeface, as well as a subtle color palette in shades of green that evoke the natural hues of pistachio seed. In this way, milk is perceived as a delicious, premium and traditional product.

Táche, the first true pistachio milk.

Release
February, 2021


Photos by
Futura


No.
114


No.
114

Release
February, 2021

Photos by
Futura

 

 

Icon

3D Icon

Milk Packaging

Milk Packaging

 

 

 

 

 

Business Card

Illustration

 

 

 

Post Cards

 

 

 

 

Bucket Hat

Socks

Sweatshirt

 

Tote bag