
Name
Toro
Line of business
Restaurant
Location
New York, United States
We worked in partnership with JWALK to redesign Toro, a Spanish restaurant located in NYC, Boston, Bangkok and Dubai.
We wanted to communicate the Spanish vibe without being too obvious, because the name was explanatory enough. So, for the branding, we took some elements of their culture for inspiration. On one hand we did a reinterpretation of Picasso’s Guernica mixed with one of the most iconic festivals in Spain: San Fermín. And by the other hand, we got inspiration from Gaudi's mosaic technique: Trencadis.
The color selection and typographic treatment has to do more with the restaurant scene than with the type of food they serve. Since this is not a traditional Spanish restaurant for old tourists, this is a cool place for people who want to have a great time, while having access to amazing food and great wine.
Release
September, 2016
Photos by
Futura
No.
041
No.
041
Release
September, 2016
Photos by
Futura

Business cards

Stationery

Business cards

Envelopes



Wine

Check and treats

Menu

Check treats

Matches

Take away box

Take away box

Take away bag