Name
Toro


Line of business
Restaurant


  • Branding
  • Identity

Location
New York, United States


Case study

We worked in partnership with JWALK to redesign Toro, a Spanish restaurant located in NYC, Boston, Bangkok and Dubai.

We wanted to communicate the Spanish vibe without being too obvious, because the name was explanatory enough. So, for the branding, we took some elements of their culture for inspiration. On one hand we did a reinterpretation of Picasso’s Guernica mixed with one of the most iconic festivals in Spain: San Fermín. And by the other hand, we got inspiration from Gaudi's mosaic technique: Trencadis.

The color selection and typographic treatment has to do more with the restaurant scene than with the type of food they serve. Since this is not a traditional Spanish restaurant for old tourists, this is a cool place for people who want to have a great time, while having access to amazing food and great wine.

Release
September, 2016


Photos by
Futura


No.
041


No.
041

Release
September, 2016

Photos by
Futura

Business cards

Stationery

Business cards

Envelopes

 

 

Wine

Check and treats

Menu

Check treats

Matches

Take away box

Take away box

Take away bag