Name
VR Fest


Line of business
Festival


  • Identity
  • Illustration

Location
Mexico City


Case study

VR Fest, is the first Virtual Reality Festival in Mexico, the interplay of immersive arts, media art and technologies coincide: virtual reality, augmented reality and mixed reality. In this edition, we collaborated on the design of the identity of the festival, we saw this as a challenge, since we wanted to avoid being explicit, to create some distance from tech tendencies, and disregard the obvious.

We decided to explore new processes and tools, worked hand in hand with software, to create volumetric that represent beautiful physical environments around the world, like Vietnamese rice fields, Iguazu waterfalls, or the mud volcanoes in AzerbaiyƔn. Once we had the renders ready, we added a synthetic color palette, to represent modern pop culture, and a strident colorimetry, easy to be recognized at a distance, and applied to different materials.

VR Fest, a project that mixes two realities, the one where we exist, and the one that we will soon attain.

Release
2017


Photos by
Rodrigo Chapa


No.
048


No.
048

Release
2017

Photos by
Rodrigo Chapa