Line of business
Every now and then we ask ourselves, where are we heading as a studio?, what would the industry’s future be? That even when it’s always been in constant evolution, the last eighteen months have accelerated important changes in the media, printed and digital; at the same time it’s necessary to look at where we come from to establish and explore new paths.
“Weaving meanings, designing brands” became our motto a couple of years ago. It was the trigger for the images we create, images that represent Futura’s core, a constant search to reinvent itself through cultural capital, market knowledge and persistent experimentation.
It’s like this that Futura expands its reach, being the creation of images a specialization that complements the branding and prepares us for a new age.
Art Direction: Iván Futura
Design & Production: Futura
Collaboration: Fede Kanno
Model: Flor Blanco