Name
Ahal


Line of business
Makeup


  • Branding
  • Packaging.

Location
Monterrey, Mexico


Case study

Ahal is an organic and cruelty-free makeup brand born in Monterrey. Its objective is to create an awakening towards a more conscious life through combining national herbalism and scientific technology; creating high-end cosmetic products in Mexico.

After the first branding that was made in 2015, the growth and success of the brand led it to expand from the national market to the international market with Sephora United States, to share the Mexican wisdom beyond our country.

For the rebranding, we were looking for a fun look that was at the level of the major makeup brands in the world, but without losing its organic essence and taking into account the sustainability that it seeks through the packaging system.

Ahal, despertando a una vida más consciente.

Release
December, 2020


Photos by
Futura


No.
113


No.
113

Release
December, 2020

Photos by
Futura

 

 

 

Soaps

Facial Serum

 

 

 

Makeup Remover

Tonic

 

 

 

Mask & Scrub

 

 

 

 

Color Sticks

 

 

 

Foundation

Concealer

 

 

 

 

Lipgloss

Mascara

 

Translucent Powder

Packaging