Name
Happy Cappy


Line of business
Ice cream and popsicles


  • Branding
  • Naming
  • Packaging Design

Location
Playa del Carmen, México


Case study

Happy Cappy is a brand of popsicles located in Playa del Carmen. The naming and branding were influenced by their location. Keeping in mind that even when it is a product made of ice, they are in the beach, in front of the sea. But above all, our main inspiration was the feeling that these products provoke in those who taste them.

Because it’s inevitable, no matter the age, to feel like a kid when you are eating a popsicle. It’s impossible to remain serious. This is a product that provokes smiles. A – back to basics – kind of pleasure. The identity is a reinterpretation of this feeling of becoming kid again, forgetting any prejudices, and being free to imagine.

Release
2016


Photos by
Caroga


No.
074


No.
074

Release
2016

Photos by
Caroga

Illustration

Detail

 

Packaging

 

 

Detail Uniform

Logo

Packaging

 

 

 

 

 

 

Packaging

 

 

Uniform