
Name
Happy Cappy
Line of business
Ice cream and popsicles
Location
Playa del Carmen, México
Happy Cappy is a brand of popsicles located in Playa del Carmen. The naming and branding were influenced by their location. Keeping in mind that even when it is a product made of ice, they are in the beach, in front of the sea. But above all, our main inspiration was the feeling that these products provoke in those who taste them.
Because it’s inevitable, no matter the age, to feel like a kid when you are eating a popsicle. It’s impossible to remain serious. This is a product that provokes smiles. A – back to basics – kind of pleasure. The identity is a reinterpretation of this feeling of becoming kid again, forgetting any prejudices, and being free to imagine.
Release
2016
Photos by
Caroga
No.
074
No.
074
Release
2016
Photos by
Caroga

Illustration

Detail


Packaging



Detail Uniform

Logo

Packaging







Packaging



Uniform