Name
OOP


Line of business
Ice-Cream Shop


  • Art Direction
  • Branding
  • Illustration
  • Packaging.
  • Photography
  • set design

Location
Qatar


Case study

OOP is an ice cream shop based in Qatar. The concept is friendly and familiar, so we wanted to dig deep on the experience that this cool edible has offered since our childhood: comfort with a nostalgic wink.

For the logotype, we played with the melting sensation of one letter into the other, personalizing the typography and avoiding edges for a round, wavy finish. Through repetition, we achieved a staple look that feels fun and lively.

The editorial system uses a more structured, monospaced sans, that contrasts with the constant loop of the logotype. We complemented the identity with illustrations of a vintage cartoon-inspired character and a vintage ice-cream shop palette disrupted by bright tones to achieve a modern brand

OOP, don’t let them melt.

Release
January, 2022


Photos by
Futura


No.
129


No.
129

Release
January, 2022

Photos by
Futura