Name
SOY


Line of business
Restaurant


  • Branding

Location
Qatar


Case study

Soy by Sato is a high-end Asian bao restaurant located in Doha Qatar. Soy is one of the most ancient and traditional staples found in Asian cuisine; it represents more than just an ingredient, but the basis of various Asian civilizations.

Since this ingredient takes us back to the origins and the primitive era, we created a graphic system where raw materials narrate the beginnings of Asian culture as we know it and where primitivism was represented with modern illustrations and graphism.

Primitivism is a mode of aesthetic idealization that either emulates or aspires to recreate a "primitive" experience, in this case, represented through circles and arcs. The use of copper and rose gold creates a refined aesthetic that bridges the balance between sophistication and raw.

Soy by Sato, going back to the origins.

Release
Jun 22


Photos by
Futura


No.
108


No.
108

Release
Jun 22

Photos by
Futura