Line of business
Playa del Carmen, México
It is literally impossible to tell how many “taquerías” exist in Mexico, because most of them are just informal eating-places with no brand or official name. That has always been our reality, as Mexicans we grew up and we have live surrounded by these kinds of places. We are used to name them based on our own experiences and the affection that we have for them, and we are also used to recognize them for their naive way of present themselves, specially when they use a world known icon without bad intention.
“Tacos _____” is a project that pretends to provoke the same phenomenon. A nameless taco joint that will wait for its costumers and neighbours to name it… Tacos Donald? Mickey Tacos? The Tacos Tacos? Who knows? It’s an experiment that moves away from being an artistic installation, or a social criticism, and it’s about the behavior of an entire Nation that is used to take the graphic elements of their favorite joint and its able to decontextualize them from their reality, owning them.
The anonymous taco joint, the reinterpretation of the Mexican reinterpretation.